
“Pedigrees, deposits, and waitlists in one place. Buyers see champions and bloodlines without me ever opening Photoshop.”
Breed Ledger holds your pedigrees, your waitlist, your deposits, and the records that have to outlive the laptop they were entered on. Built by a breeder. For breeders.
Every card below leads to a real breeder. Cards only surface for breeds and states with at least one active program on Breed Ledger today. That is also the reason to list your program early: each one that joins adds breed and location combinations the directory can answer buyer searches for, and those searches reach every listing, so an early listing compounds as the directory fills in around it. Buyers click through to your own site, not a marketplace. Breed Ledger does not broker the sale.
Quotes from programs who replaced their old stack with Breed Ledger. Each name links to the live site they run on this platform.

“Pedigrees, deposits, and waitlists in one place. Buyers see champions and bloodlines without me ever opening Photoshop.”
“Morph genetics actually work the way real reptile breeders think about them. Het-tracking and pairings, not free-text tags.”
Retail platforms treat your animals like inventory. They were not designed for lineage, genetics, or waitlists. Every workaround you have built is a tell.
Animals become products. Litters become "variants." Pedigrees do not exist.
Custom metafields. Three paid plugins. A developer.
Every animal page is rebuilt by hand. No linked lineage. No waitlist.
Embedded Google Forms. Spreadsheets. Manual updates.
You become the webmaster, the SEO consultant, and the plugin janitor.
Elementor and WPForms and Yoast and a custom post type and prayer.
Breeders, breed clubs, and registries share a pedigree spine. Each tier names what it costs and what it does, in plain English.
Pedigrees, weight curves, waitlists, deposits, applications, and contracts, all running off the animal records you already keep. A buyer's question about a 2024 litter is three clicks, not fifteen.
See the breeder tierMembership renewals, dues collection, event registration, and board reporting. Stripe Connect pays out to the club's bank on the schedule the board sets.
See the club tierStud books, parentage records, DNA verification links, and registration fees handled in one ledger. Members see one platform. The board sees one source of truth.
See the registry tierYour club's members, dues, animal registrations, events, and stud book should not live across a JotForm, a PayPal button, a spreadsheet, and one volunteer's laptop. Breed Ledger holds all of it under your club's own name and branding.
Membership renewals collect themselves. Animal registrations move through an approval queue instead of a group chat. Payouts land in the club's own bank account on the schedule the board sets. Your members see one portal; the board sees one source of truth.
Updated hourly from the Gold Standard Gecko Club dashboard
A two-minute walkthrough of the admin and the public kennel site. Watch a real kennel get set up end to end.
Click to play. Hosted on Loom.
Every feature below is native. No integrations. No third-party add-ons. No 'pay for Pro to get waitlists.'
Every animal is a first-class record. Status, price, weight log, photos, registration numbers, health tests. Update once. The change rolls through every page that references the animal.
Click any sire or dam to drill in. Dashed borders mark animals from partner programs. No drawing, no PDFs. The whole program reads as one connected tree.
Plan a pairing. Log the whelp or hatch. Assign pups to waitlist holders. Deposits route to the right pup automatically. The litter lifecycle is one record from intent to placement.
Tied to animals, litters, or a morph combo. Buyers pick the pup they want. Deposits hold the spot. You see the whole queue with one click. Approve a buyer application and the waitlist entry writes itself, in position order.
See how applications and contracts workHet. Albino. Line-bred champions. Polygenic color. Sex-linked traits. Record what your species actually needs, not what a generic CMS allows.
Every page ships with structured data, OG images, sitemaps, alt text, and fast-loading layouts. Already tuned for "[breed] breeder in [state]" searches.
BreederBuddy and BreederCloudPro are the direct comparisons. Good Dog and AKC Marketplace are the marketplaces. Same table, no asterisks.
Public pricing and feature pages verified on 2026-07-26. Read the full head-to-head reviews.
Most programs move everything by Sunday evening. Animals, litters, photos, waitlist, domain. Breed Ledger does the heavy lifting.
Send the site URL or an export file. Breed Ledger rebuilds the program in the platform and hands you the keys. No charge.
Pick a subdomain. Upload your animal list. CSV from Shopify, a spreadsheet, a photo roll. Breed Ledger handles all of them. Pedigrees link automatically from the records you already keep.
Classic, Modern, or Minimal. Drop in colors, logo, hero photo. Write the about page. Point your domain. Publish.
The waitlist is live. Deposit links generate on demand. Your buyer application form is published at its own URL. Google starts indexing. By Monday morning, buyers are asking about specific pups by name.
No consultant on retainer. No plugin stack to maintain. You publish an animal; the schema, the Open Graph image, the sitemap entry, and the directory listing all update themselves. What is below is how that happens, not what you have to configure.
No per-animal fees. The price on this page is the price you pay. Using Breed Ledger for payments stays optional; a 0.5% fee applies only when you opt in.
For breeders just getting started.
Everything an active breeding program needs.
For programs with no limits.
Running a club or a registry? Org plans start at $49/mo. See the full pricing.

Active multi-species breeder.
I run animals. I also ship software. I have tried every platform a breeder is told to use. Shopify turns my animals into SKUs. Wix makes me rebuild every morph page by hand. WordPress turns me into the webmaster on top of the breeder.
None of them could draw a pedigree. None of them understood a waitlist. None of them ranked me in search without a paid consultant.
So I built the platform I wanted. And then I built it for dogs, cats, livestock, and birds too, because every breeder I know was stuck in the same broken stack.