The breeder platform they never built.
Pedigrees, litters, genetics, waitlists, deposits, inquiries. All linked to the animals you actually own. No plugins. No custom code. No SEO consultant. Just publish.
The tools you're using were built for selling t-shirts.
Retail platforms force you to treat your animals like inventory. They were not designed for lineage, genetics, or waitlists. It shows in every workaround you've built.
See the full comparison →On Shopify / WooCommerce
Animals are products. Litters are "variants." Pedigrees don't exist.
Custom metafields. 3 paid plugins. A developer.
On Wix / Squarespace
Every animal page rebuilt by hand. No linked lineage. No waitlist.
Embedded Google Forms. Spreadsheets. Manual updates.
On WordPress
You become the webmaster, the SEO consultant, and the plugin janitor.
Elementor + WPForms + Yoast + a custom post type + prayer.
How we stack up against the retail platforms.
Everything they call “advanced” or “enterprise,” we treat as table stakes. Because we're not pretending your kennel is a t-shirt store.
Ledger
Based on public feature pages and plugin requirements as of April 2026. Pricing shown is starting tier; add-ons not included.
Everything your program needs. None of the plugin graveyard.
Every feature below is native. No integrations, no third-party add-ons, no “upgrade to Pro to unlock waitlists.” Built because a breeder on the beta asked for it.
Animal management, natively.
Every animal is a first-class record. Status (available / stud / retired / keeper), price, weight log, photos, registration numbers, health tests. Update once, reflect everywhere.
Visual 5-gen pedigrees.
Click any sire or dam to drill in. Dashed borders show external animals from partner kennels. No drawing, no PDFs. Your whole program is interactive.
Litters, pairings, pups.
Plan a pairing, log the whelp/hatch, assign pups to waitlist holders. Deposits route to the right pup automatically. The whole litter lifecycle in one place.
Waitlists that mean something.
Tied to animals, litters, or a morph combo. Buyers pick their pup. Deposits lock their spot. You see the whole queue with one click.
Species-aware genetics.
Het. albino. Line-bred champions. Polygenic color. Sex-linked traits. Record what your species actually needs, not what a generic CMS allows.
SEO-ready the moment you publish.
Every page ships with structured data, OG images, sitemaps, alt text, and fast-loading layouts. Already optimized for "[breed] breeder in [state]" searches.
Switch your kennel in a weekend.
Most breeders move everything over by Sunday evening: animals, litters, photos, waitlist, and domain. We do the heavy lifting.
Join the migration waitlist →First 50 waitlist members get a founder-led migration session. Send us your site URL or export file; we'll rebuild it in Breed Ledger and hand you the keys.
Claim your kennel.
Pick a subdomain and upload your animal list. CSV from Shopify, spreadsheet, or photo roll: we handle all of them. Pedigrees are linked automatically from your existing records.
Pick a template & go live.
Classic, Modern, or Minimal. Drop in your colors, your logo, your hero photo. Write your about page. Point your domain. Publish.
Open for business.
Waitlist is live. Deposit links are generated. Contracts are ready. Google starts indexing. By Monday morning, buyers are emailing you about specific pups.
Your site ranks for “[breed] breeder in [state]” without hiring anyone.
Breeder-specific schema markup. Per-animal Open Graph images. Sitemaps that update when you add a litter. Speed scores most developers can't hit on purpose.
- Breeder schema on every page (LocalBusiness + Product + BreadcrumbList)
- Auto-generated OG images for each animal and litter
- Species-specific keyword templates (reviewed by a breeder SEO, not a marketer)
- Image optimization, lazy loading, and WebP conversion. All automatic.
- Built-in analytics. No Google Analytics setup required.
Flat rate. Unlimited animals.
No per-animal fees. No plugin unlocks. The price on this page is the price you pay.
- Up to 10 animals
- Subdomain site
- 3-gen pedigree
- Directory listing
- Inquiry form
- Up to 50 animals
- Custom domain + SSL
- 5-gen pedigree + cross-breeder links
- Full genetics predictions
- Waitlists, deposits, contracts
- All 3 templates + custom colors
- SEO + analytics built in
- Unlimited animals
- Custom domain + SSL
- Unlimited pedigree depth
- Full genetics predictions
- Advanced analytics
- Priority support
- Removable Breed Ledger badge
All plans include hosting, SSL, SEO, analytics, unlimited photos, and unlimited site visitors. Using Breed Ledger for payments is optional. If you do, a 0.5% fee (min $0.50) keeps every transaction tied to its animal and buyer for easy tax reporting. Cancel anytime.
Built around how breeders actually work.
Every design decision started with the same question: how do serious breeders actually track this? Then we built it that way instead of bolting features onto a generic template engine.
Animals, not products.
Every record starts as a living animal with parents, offspring, health tests, morph genetics, and a public profile. No SKUs. No inventory units. No pretending a French Bulldog is the same as a widget.
Genetics, not tags.
Species-specific allele tables, not free-text fields. Crested geckos track polygenic pattern traits. Ball pythons track recessive and co-dominant morphs. Breed Ledger knows the difference.
Pedigrees, not family trees.
Every ancestor is a drill-clickable profile. Dashed borders mark animals from partner kennels. Your whole lineage is interactive in a single view. No drawing, no PDFs, no manual updates.
Waitlists, not order forms.
Tied to specific animals, litters, or morph combos. Buyers pick their pup or hatchling. Deposits route to the right hold automatically. You see the whole queue with one click.
I built Breed Ledger because the tool I needed didn't exist.
I've been breeding crested geckos for eight years and I helped establish ABKC during the American Bully breed's founding years. I've tried every platform you've tried. Shopify turns my animals into SKUs. Wix makes me rebuild every morph page by hand. WordPress turns me into the webmaster on top of the breeder.
None of them could draw a pedigree. None of them understood a waitlist. None of them ranked me in search without a paid consultant.
So I built the platform I wanted. And then I built it for dogs, cats, livestock, and birds too, because every breeder I know was stuck in the same broken stack.
Answers to the actual questions breeders ask.
Get 6 months free as a founding member.
The first 50 waitlist signups get 6 months of the Breeder plan free, plus founder-led migration off your current platform.
No credit card. No spam. Unsubscribe any time.